By Nicholas Brown for RISMedia’s Housecall
Staging a home for sale is all about inspiring your buyer, and their senses are the avenue by which you connect with them. French novelist Honoré de Balzac once wrote “love is the poetry of the senses,” and specifically touching on each sense when staging a home creates atmosphere that inspires just that kind of poetic love. No matter the size or style of the home, there are a whole range of small things you can do to make it more appealing to aspiring homeowners (and help you lock in a sale!) Here’s how to get started:
Sight is the sense most agents associate with staging. The placement of furniture, decor, plants and everything else is truly central to staging. What can get overlooked in the great production of staging is the most fundamental element to catching someone’s eye – light. Especially for homes whose layout prevents a lot of natural light from getting in, you will want to ensure that you have bright and vibrant light throughout the home you aim to sell. Dark homes can not only feel dreary, but they can also make it more difficult to show off some of the qualities that will help you sell the home from the flooring to any moulding touches and more. Light is also very important for getting good quality photographs, which in the era of online advertising is key to putting your best foot forward to sell homes. There’s a major difference in perception between houses with dark, grainy photographs and ones that look professionally shot when interpreting them in the digital space.
Smell is among the strongest and most personally connective senses we possess as humans. We associate different aromas with experience and memory to a degree where certain smells can make us comfortable and nostalgic or quite the opposite. People are consciously aware of smells that they like and dislike, and some argue that using fragrances or food smells to change buyer perspective is a big no-no. However, if you are choose natural, neutral aromas like lavender, sage, pine or other light woody fragrances, you can create a space that feels like home. Be aware of using fragrances that may cause people who are sensitive to aromas to be uncomfortable, and be smart about using things like incense and spray aerosols that can trigger asthma or allergies.
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